Job Description

Are you a creative, resourceful, and organized marketing professional looking to grow? The Rosenblum Companies is seeking a Marketing Coordinator to support the promotion of our company’s innovative properties. You’ll be involved in a variety of essential marketing functions while gaining hands-on experience working with a talented, passionate team in the highly impactful world of commercial real estate!

As Marketing Coordinator, your responsibilities will include creating engaging marketing collateral, managing social media content, coordinating with experienced vendors, and tracking campaigns to success.

The Rosenblum Companies is one of the largest fully integrated real estate development and management companies in the Capital Region of New York , with a focus on quality, customer service and environmental sustainability. Our portfolio encompasses over 1.7 million square feet of award-winning office, industrial, retail, self-storage, and multifamily properties as well as the company’s own flexible workplace brands, Hone Coworks and Launchbox Flexible Warehouse Suites, the first co-warehouse in Upstate NY. We are proud to have been named Developer of the Year in 2024 and recognized as one of Albany’s “Best Places to Work” for nine years.

If you’re a storyteller, data junky, and digital maven interested in helping us elevate our Better Spaces to build stronger communities, we want to hear from you!

Major Accountabilities

Collateral Production, Editing, and Organizing

• Create, modify, and organize collateral, including brochures, flyers, graphics, emails, and websites.
• Ensure all content remains current and consistent with brand guidelines and quality standards.

Vendor Coordination

• Liaise with vendors, including website/SEO, lead generation, visual media, graphic design, etc.
• Align and uphold timeline expectations between company and vendor.
• Collaborate with website vendor(s) to resolve technical issues promptly and maintain optimal site functionality.

Marketing Data and Budget Tracking

• Track campaign and project expenditures to ensure spending aligns with budgets.
• Update reports and assist in evaluating effectiveness of marketing spend versus goals.

Social and Web Media Coordination

• Regularly monitor company websites, social channels, and digital business directories, ensuring that all content is up-to-date, links are functional, and user experience is seamless.
• Oversee the company’s social media presence across various products and platforms.
• Assist with gathering, creating, and adapting content for each social media channel based upon best practices.

Internal Customer Service

• Act as the main point of contact to coordinate marketing workflows (requests, production, approval, implementation).
• Provide clear timelines for deliverables assure stakeholder objectives are met.

General Duties and Expectations

• Facilitate timely execution of planned content calendars(s) and promotions.
• Maintain and promote up-to-date knowledge of marketing and media trends.
• Attend company and property events to capture photo/video content at quality level appropriate for social media.
• Manage and organize the company’s media library.
• Attain and apply general familiarity with copyright, data protection, accessibility and fair housing regulations.
• Serve as a backup for corporate office front desk operations.
• Other tasks as assigned based upon company needs.

Knowledge, Skills, & Abilities

• Intermediate proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) with the ability to update existing templates and introduce and retouch new media at a high-quality level.
• Working knowledge of content management systems, e.g., WordPress, email marketing, e.g., Mailchimp, and online advertising platforms, e.g., Google Ads, Facebook, etc.
• Proficiency organizing marketing data using analytics tools, e.g. Google Analytics, Excel, etc.
• Proficiency with social media platforms, e.g., LinkedIn, Facebook, Instagram, TikTok.
• Strong attention to detail, organization and time management skills, with the ability to prioritize multiple tasks according to deadlines and priorities.
• Strong interpersonal and written communication skills; ability to maintain quality relationships with vendors and team members.
• Ability to interpret a variety of instructions furnished in written, oral, or schedule form.
• Ability to read, analyze, and interpret general business information, including but not limited to Company policies and procedures, brand standards and compliance requirements.
• Must be able to speak, read, write, and understand the primary language(s) used in the workplace . Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public. Understand and respond to a diverse population.
• Ability to calculate basic figures and amounts such as totals, averages, percentages, fractions, etc., using calculators and basic Excel formulas.

Minimum Job Requirements

• Bachelor’s degree in marketing or related field; equivalent relevant experience may substitute for education.
• Minimum 3 years B2B marketing experience with working knowledge of traditional and digital marketing strategies including SEO, SEM, and social media marketing.
• Computer literate, proficient with Adobe CS, CMS, email marketing platforms, online advertising and analytics, as well as common business software/applications (e.g., Microsoft Office suite, CRM);. Ability to adapt to new technology.
• Ability to work with sensitive files and maintain confidentiality; must complete a criminal background check.

Working Conditions & Physical Effort

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• While performing the duties of this job, the employee may be required to engage in physical activity including bending, transporting, reaching, operating a computer, phone, and communicating efficiently. The ability to remain in a stationary position as needed, potentially for prolonged periods, is required.
• Ability to move and position equipment weighing up to 10 pounds, independently or with assistance.
• Local travel to our properties or other destinations may be required; as such, an unrestricted driver’s license is required.

Work is typically done indoors in an office environment with low to moderate noise levels requiring the individual to moderate the volume of speech and devices; however, maintenance/construction/other activity at company properties may occasionally involve work around some elements such as extreme temperatures, dirt, dust, smoke, fumes, unpleasant odors, and/or loud noises.

Compensation

RDC offers competitive compensation, paid time off, company-paid health, dental, vision, disability and life insurance, and a company- matched 401(k) plan, along with training and career advancement. Anticipated salary range: $55,000 - $75,000

EOE:

Disclaimer: RDC does not accept unsolicited assistance from search firms/employment agencies / third-party recruiters for any of its employment opportunities. Please, no phone calls or emails to any RDC employee of RDC about this opening. All resumes submitted by search firms/employment agencies/third-party recruiters to any employee at RDC via-email, the Internet, or in any form and/or method without a valid written search first agreement in place for this position will be deemed the sole property of RDC- no fee will be paid in the event a candidate is hired by RDC as a result of unsolicited referral or through other means.

Compensation details: 55000-75000 Yearly Salary

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