Job Description

Job Title: Marketing Coordinator

Reports to: CEO

Classification: Non-Exempt

Status: Full-time

Hourly Rate: $23.00 - 24.50 per hour

Employee Benefits: 100% employer paid health insurance, paid time off, holiday time off, sick time off, 401(k) and 401(k) matching program, ongoing professional development, cell phone stipend, vision, dental and life insurance offered. Museum membership, staff discount in museum store and free tickets to museum events.

Our Mission

The Modesto Children's Museum enriches the lives of all children by nurturing creativity, critical thinking, and a love for lifelong learning.

Who We Are

The Modesto Children's Museum (MoChiMu) is the premier institution serving children in California's Central Valley, dedicated to creating a world-class, inclusive environment that fosters curiosity, creativity, and learning through play. We strive to be a place where all children and families feel welcome, celebrated, and inspired to explore their potential. By embracing diversity, investing in our community, and promoting the essential connection between play and learning, we aim to enrich lives, spark imaginations, and build a brighter, united future for everyone we serve.

Position Summary

The Marketing Coordinator is key to fulfilling MoChiMu's mission and vision by spearheading the museum's marketing and design efforts. They use their creativity and organizational expertise to execute marketing initiatives in collaboration with the Chief Executive Officer and other team members. This role is instrumental in building brand awareness, cultivating community partnerships, and advancing the museum's goals through innovative strategies and compelling storytelling.

Essential Functions, Duties, and Responsibilities

• Assist in the strategy of and execute social media, email, brand, and paid ad campaigns, as well as in-person marketing events, ensuring alignment with MoChiMu's brand and mission per all regulations and policies. .
• Collaborate with the CEO and other departments to develop and implement annual, quarterly and project based marketing plans, using timelines and cohesive messaging to achieve cross-functional objectives.
• Manage the collaborative project team called the Social Media Content Team to maximize the team's resources.
• Support the CEO in building community partnerships to enhance the museum's reach and impact.
• Maintain a high communication level within the organization and across departments.
• Build and maintain positive relationships with local media outlets to increase museum visibility and coverage while writing clear and compelling press releases.
• Assist in creation and implementation in targeted marketing campaigns to increase museum attendance, membership, and revenue.
• Create and distribute marketing materials, including brochures, flyers, and other print and digital materials.
• Manage the museum's social media content, ensuring it is up-to-date, accurate, and engaging.
• Assist in the planning and executing of special events for strategic initiatives related to marketing efforts.
• Track tactic performance against marketing plans for paid marketing, social media marketing, and advertising.
• Ensure MoChiMu meets its desired diversity and inclusion outcomes in our marketing initiatives and partnerships.
• Maintain a high level of knowledge about museum exhibits, programs, and events to answer guest questions and provide recommendations.
• Be a positive MoChiMu representative and ensure the organization and its mission are consistently presented in strong, positive ways to the internal team, relevant stakeholders, and the public.
• Maintain a willingness to support MoChiMu and the team in other collaborative projects, museum needs, and roles outside the assigned job description.
• Support the management of the day-to-day operations of Modesto Children's Museum, including safety, sales, member services, and opening & closing procedures.
• Ensure MoChiMu is clean and safe for all guests, including monitoring the facility for potential hazards and coordinating with maintenance contacts to address any issues.
• Collaborate with other departments to ensure a seamless and enjoyable guest experience.
• Support the training of staff in areas related to your work.
• Monitor guest feedback and respond to complaints in a timely and effective manner.
• Contribute to MoChiMu's mission by having a strong understanding of educational best practices and by engaging with guests on the museum floor.
• Punctual and regular attendance is an essential responsibility of each employee at MoChiMu. Employees are expected to report to work as scheduled, on time, and prepared to start working. Employees also are expected to remain at work for their entire work schedule. Late arrival, early departure, or other absences from scheduled hours are disruptive and must be avoided.
• Comply with all the MoChiMu policies and procedures, including but not limited to workplace safety, reporting work-related injuries, Infection Control, and preventing potential safety risks for staff, patrons, and others.
• Flexibility to work weekends, evenings, and holidays as needed.

Education and Experience:

Education – A highschool diploma or equivalent is required, an associates or bachelors degree is preferred.

Experience :

• Proven experience in marketing, communications, or a related field.
• Strong skills in social media, email marketing, content creation, and campaign management.
• Excellent verbal and written communication skills.
• Knowledge of branding principles and design best practices.
• Ability to work collaboratively across departments and with community partners.
• Passion for MoChiMu's mission and an enthusiasm for engaging with families and the community.

Knowledge, Skills, and Abilities:

• Bilingualism in Spanish and English is highly preferred.
• Excellent written communication skills
• Experience in marketing with a successful track record of supporting major, multifaceted campaigns and superb communication, writing and public relations skills.
• Understanding of social media platforms such as Facebook, Instagram, Twitter, TikTok etc.
• Creative, forward-thinking, community focused individual.
• Ability to handle conflicts and challenges professionally and constructively.
• Ability to analyze processes and data and identify necessary improvements within marketing strategy.
• Requires a high level of accuracy and attention.
• Passion for the organization's mission and values.
• Well-spoken and polished demeanor.
• Cultural sensitivity and demonstrated ability to work with diverse people groups.
• Proficiency with Google Suite (Gmail/Sheets/Docs/Drive) and social media platforms.

Work Activities, Styles, and Requirements:

Leadership: Be a dynamic team leader with a deep understanding of MoChiMu's mission and a commitment to creating an inclusive and engaging environment for visitors. Provide team leadership while fostering a culture of collaboration and innovation. Support customer-facing processes and maintain member relations while inspiring, motivating, and empowering part time staff to take ownership of their roles and responsibilities. Promote a culture of kindness and respect, creating a positive and welcoming environment for all who visit MoChiMu.

Financial Management: Maintain accurate records of transactions for all marketing activities.. Ensuring financial transparency is maintained and in line with company policy and procedures.

Communication: Be an outstanding communicator and relationship-builder. Capacity to prioritize, negotiate, and collaborate effectively with diverse internal and internal stakeholders and all manor of customers. Effective communication skills are paramount. Must demonstrate exemplary communication skills at all levels.

Customer Service: Welcome visitors and partners with warmth and friendliness, be accommodating to children and their families, exhibit patience and understanding, and be relatable to people of all ages. Deep understanding of the Museum's exhibits and programs, and they should serve as knowledgeable guides to visitors, offering helpful insights and answering questions with enthusiasm and clarity. Creator of a safe, interactive environment that encourages children to explore, learn, and have fun. Promptly and effectively address any issues or concerns that visitors or partners may have and work to ensure that everyone has a positive and enjoyable experience at MoChiMu.

Character: Exhibit honesty and integrity to foster a culture of trust and transparency within MoChiMu. Be forward-thinking, flexible, and creative, bringing energy and enthusiasm to MoChiMu. Exhibit grace, empathy, and compassion towards colleagues and visitors, promoting positive relationships and creating an inclusive environment. Be the navigator by addressing difficult situations with sensitivity, professionalism, and understanding throughout MoChiMu.

Environmental Conditions

• Indoors in a typical office environment approximately eighty (80%) of the time.
• Indoors in a fast paced, constantly moving environment within the museum (or other similar spaces) twenty (20%) of the time
• Routine use of standard office equipment such as computers, phones, photocopiers, and filing cabinets.
• Frequently work at a fast pace with unscheduled interruptions.
• May occasionally move (walk or drive) from one work location to another.

Physical Demands

• Use one or two hands to grasp, move, handle, control, feel, and assemble objects, tools, or controls.
• Use fingers to grasp, move, or assemble small objects.
• Ability to walk, sit, stand, stoop, crouch, and climb stairs.
• Ability to move and lift up to 20 pounds.
• See the differences between colors, shades, and brightness.
• Visual Acuity (Far/Near).
• Talk or hear.
• Regular and Consistent Attendance.

Changes: This job description will be updated if duties and responsibilities change significantly. Job functions are subject to modification based on business necessity.

ADA/FEHA: MoChiMu will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990 and California's Fair Employment and Housing Act.

EEO: MoChiMu is an equal-opportunity employer. All aspects of employment, including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We celebrate diversity and are committed to creating an inclusive environment for all.

Compensation details: 23-24.5 Hourly Wage

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